Daniel Gomes de Souza - Agora sou Mãe - E-commerce and Blog in Wordpress

“You’re not going to build an e-commerce all by yourself, right? Cause that would be insane...”

- Best friend

That's exactly what I did!

Put all my knowledge in Wordpress, (very little) coding and UX to the test creating an online store and a blog to a brand that sells half a million reais in pregnant women apparel. Agora Sou Mãe translates to "Now I'm a Mom".

All things were considered in the project: from the needs of the company on the new platform to the attention of the mobile experience.

Building with Divi by Elegant Themes

My absolute favourite theme (and for the last 4 years, the only one I use) was a lifesaver in the building process. It allowed me to design using the Divi editor, saving hours of prototyping. Since I was responsible for everything, Divi provided me with the perfect platform to create the site's layouts directly on Wordpress, testing performance and responsiveness live.

More than 80% of the users of Agora Sou Mãe access the store and the blog using mobile devices.

Integrations

To provide a painless transition from the old store (build in a SaaS structure) to the new platform, a lot of integrations were needed to be made:

- Tiny ERP (for handling taxes, inventory and shipping in Brazil)
- PagSeguro (payment gateway)
- Correios for shipping
- Google Adwords and Analytics
- Dinamize's Mail2Easy Pro for E-mail Marketing
- Sendgrid for transactional mailing
- OneSignal Push Notifications
- Chat
- Google Shopping

God, that was a lot to make work properly!

SEO was also perfected to obsession, from personalized URLs of all products and sections to the descriptions of every media on the store. Also, every security, code optimizations and backup was implemented.

I also build a new version of the Blog.

It was an amazing experience where I learned a lot and ended up very happy to deliver exactly what the girls on Agora Sou Mãe asked me:
a platform to keep the company growing.