Black Friday recently became a thing here in Brazil. It got a bit of rough start because some stores tried to use in a malicious way, giving fake discounts, which gave the date the nickname "Black Fraud". After the initial backlash, businesses quickly got the message and decided to take the event seriously.
To help the Brazilians that are not so tech savvy, Banco do Brasil created a campaign to give tips on how to shop online with security and get the best discounts.
Desktop and Mobile versions
The website also featured special promotions from the bank and its partners and a tutorial on how to use Ourocard-e, the electronic version Banco do Brasil's credit cards.
The website also featured special promotions from the bank and its partners and a tutorial on how to use Ourocard-e, the electronic version Banco do Brasil's credit cards.
Videos of the campaign