Funpresp needed a launch campaign for its new product: Investment Profiles. The launch marks an important change in the management format of the supplementary pension plans of its members.
My work here was to help my very talented friends, copywriter Raoni Leão and Art Director Paulo Ribas in the task of translating all the technical content of financial information, changes in rules and new management possibilities with an inspiring message.
Besides my work as a Creative Director, my UX talents were also useful in creating the landing page of the project and mailing templates.
We delivered a complete marketing solution going from digital to traditional media to make sure this important new product of Funpresp get the attention and approval from its members.