Casa Digital needed to launch the Catholic University of Brasília (Portuguese: Universidade Católica de Brasília, UCB) new social media presence. The task got a little more challenging since the first campaign was about the Carnival. I was asked to help with the concept (doing both the writing and the art direction).
The result was 6 cards with impressive facts about the history and hard work involved to put the event together combined with the hashtag #oconhecimentosurpreende (#KnowledgeSurprises). The hashtag was created to connect the search for knowledge and the amazing things that surround us even when we are not paying attention.
