Dinamize, a Brazilian company specialised in Email Marketing, needed a completely new software. Everything would have to be remade: from the UI to the programming.
Despite being the leader in the e-mail marketing segment in Brazil, Dinamize's previous software had become obsolete, having trouble to compete with newer and more user-friendly apps.
Renato Rosa (my brother from another mother) was hired for the challenge and shortly after brought me along to help develop the new Mail2Easy Pro. After his departure from the company, I took over the responsibility of keeping the UX of the project on its tracks.
The project took almost 2 years of development, focusing deeply on turn complex operations into easy to use interfaces. Since Mail2easy Pro consumers vary from small business and (very) large corporations, the system was created to offer a complete e-mail marketing suite, with many extra functionalities that needed to be turned into user-friendly interfaces.
One of the things that helped turn Mail2Easy such a great product was the amazing development team, with the best group of programmers/nerds/friends a designer could ask for. Those guys know their stuff.
After its launch in 2015, Dinamize won many awards in Brazil, consolidate its place as the biggest company in Email Marketing in the country and started to expand to foreign markets, such as north America and Europe. And I couldn't be prouder.
